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1
Customer Equity Drivers and Future Sales
Customer Equity Drivers and Future Sales
Verena Vogel, | American Marketing Association | 2008 ,
2
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Evanschitzky, H, | Association for Consumer Research | 2008 ,
3
Switching Barriers in the Four-Stage Loyalty Model
Switching Barriers in the Four-Stage Loyalty Model
Blut, M, | Association for Consumer Research | 2007 ,
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