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Synergy Effects of Public Service Multi-Media Campaigns : A Case of Civic Journalism in American Regional Media
Synergy Effects of Public Service Multi-Media Campaigns : A Case of Civic Journalism in American Regional Media
Esther Thorson, | 한국방송학회 | 2005 ,
2
Uphill or Downhill? Locating the Firm on a Profit Function
Uphill or Downhill? Locating the Firm on a Profit Function
Murali K. Mantrala, | American Marketing Association | 2007 ,
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