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1
Self-Construal, Reference Groups and Brand Meaning
Self-Construal, Reference Groups and Brand Meaning
Escalas, J. E., | Association for Consumer Research | 2005 ,
2
Antecedents and Consequences of Emotional Responses to Advertising
Antecedents and Consequences of Emotional Responses to Advertising
Escalas, J. E., | Association for Consumer Research | 2003 ,
3
Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling
Narrative Word of Mouth Communications : Exploring Memory and Attitude Effects of Consumer Storytelling
Yvonne Delgadillo, | Association for Consumer Research | 2004 ,
4
Using process-focused vs. outcome-focused thought to enhance consumer judgement
Using process-focused vs. outcome-focused thought to enhance consumer judgement
Jennifer escalas, | Association for Consumer Research | 2010 ,
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