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1
Ratios in Proportion: What Should the Shape of the Package Be?
Ratios in Proportion: What Should the Shape of the Package Be?
Priya Raghubir, | American Marketing Association | 2006 ,
2
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
Special Session Summary Putting the Customer Back Into Customer Relationship Management (Crm)
Eric Greenleaf, | Association for Consumer Research | 2002 ,
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