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1
Branded like beckham ? an examination of dynamic processes in human branding
Branded like beckham ? an examination of dynamic processes in human branding
Marie - Agnes Parmentier, | Association for Consumer Research | 2010 ,
2
From individual coping to collective action : stigma management in online communities
From individual coping to collective action : stigma management in online communities
Daiane Scaraboto, | Association for Consumer Research | 2010 ,
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