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1
Conducting Consumer Research in India and China: Issues, Challenges and New Directions
Conducting Consumer Research in India and China: Issues, Challenges and New Directions
Mahi, H, | Association for Consumer Research | 2008 ,
2
Globalization and the Consumer in Emerging Markets: `India Will Survive'
Globalization and the Consumer in Emerging Markets: `India Will Survive'
Eckhardt, G., | Association for Consumer Research | 2001 ,
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