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1
Market-Mediated collaborative consumption in the contest of Car sharing
Market-Mediated collaborative consumption in the contest of Car sharing
Fleura Bardhi, | Association for Consumer Research | 2010 ,
2
Conducting Consumer Research in India and China: Issues, Challenges and New Directions
Conducting Consumer Research in India and China: Issues, Challenges and New Directions
Mahi, H, | Association for Consumer Research | 2008 ,
3
Why Don't Consumers Behave Ethically? The Social Construction of Consumption
Why Don't Consumers Behave Ethically? The Social Construction of Consumption
Eckhardt, G., | Association for Consumer Research | 2007 ,
4
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
5
Globalization and the Consumer in Emerging Markets: `India Will Survive'
Globalization and the Consumer in Emerging Markets: `India Will Survive'
Eckhardt, G., | Association for Consumer Research | 2001 ,
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