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1
Gift-Giving as a Metaphor for Understanding New Products that Delight
Gift-Giving as a Metaphor for Understanding New Products that Delight
Durgee, J., | Association for Consumer Research | 2001 ,
2
The Co-Creation of Meaning Between Marketers and Consumers: Step 1 : How Marketing Creatives Interpret Consumer Motivations
The Co-Creation of Meaning Between Marketers and Consumers: Step 1 : How Marketing Creatives Interpret Consumer Motivations
J.F. Durgee, | Association for Consumer Research | 2004 ,
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