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Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Douglas W. Vorhies, | American Marketing Association | 2005 ,
2
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
Douglas W. Vorhies, | American Marketing Association | 2003 ,
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