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1
Brand Stereotypes and Consumer Judgments: The Automatic Shifting of Standards in Brand Evaluations
Brand Stereotypes and Consumer Judgments: The Automatic Shifting of Standards in Brand Evaluations
Dimofte, C. V., | Association for Consumer Research | 2006 ,
2
Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem
Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem
Dimofte, C. V., | Association for Consumer Research | 2006 ,
3
The SMAART Scale: Measure Development and Validation
The SMAART Scale: Measure Development and Validation
Dimofte, C. V., | Association for Consumer Research | 2005 ,
4
The Role of Product Category Familiarity in Self-Referent Advertising
The Role of Product Category Familiarity in Self-Referent Advertising
Dimofte, C, | Association for Consumer Research | 2008 ,
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