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Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare
Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare
Devezer, B, | Association for Consumer Research | 2008 ,
2
Does Direction of Prediction Impact the Self-Prophecy Effect?
Does Direction of Prediction Impact the Self-Prophecy Effect?
Sprott, D. E., | Association for Consumer Research | 2005 ,
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