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1
Situation-based shifts in consumer web site benefit importance: The joint role of cognition and affect
Situation-based shifts in consumer web site benefit importance: The joint role of cognition and affect
S. Wendel, | North-Holland | 2008 ,
2
The manufactuer's website as a product information channel : A situation-based consumer perspective
The manufactuer's website as a product information channel : A situation-based consumer perspective
Sonja Wendel, | Association for Consumer Research | 2004 ,
3
Situation Variation in Consumers' Media Channel Consideration
Situation Variation in Consumers' Media Channel Consideration
Wendel, S., | Association for Consumer Research | 2006 ,
4
Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition
Situation-Based Shifts in Consumer Benefit Salience: The Joint Role of Affect and Cognition
Wendel, S, | Association for Consumer Research | 2008 ,
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