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A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
A field examination of the influence of brand equity on behavioral loyalty and factors that moderate this relationship
Kalpesh kaushik desai, | Association for Consumer Research | 2010 ,
2
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Kalpesh Kaushik Desai, | Association for Consumer Research | 2002 ,
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