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1
The Stonewall Metaphor: Making An Impact with Transformative Consumer Research
The Stonewall Metaphor: Making An Impact with Transformative Consumer Research
DeRosia, E. D, | Association for Consumer Research | 2007 ,
2
An Experimental Investigation of the Processes Underlying the Interpretation of Nonverbal Signs and Metaphors in Advertising
An Experimental Investigation of the Processes Underlying the Interpretation of Nonverbal Signs and Metaphors in Advertising
DeRosia, E., | Association for Consumer Research | 2001 ,
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