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1
Consumer Contamination: How Consumers React to Products Touched by Others
Consumer Contamination: How Consumers React to Products Touched by Others
Jennifer J. Argo, | American Marketing Association | 2006 ,
2
Might a Heavier Waitress Make You Eat More, Less, or Differently?
Might a Heavier Waitress Make You Eat More, Less, or Differently?
Brent McFerran, | Association for Consumer Research | 2010 ,
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