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1
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
Peter R. Darke, | Association for Consumer Research | 2004 ,
2
Consumer reations to marketing practices : Skepticism, suspction and payback
Consumer reations to marketing practices : Skepticism, suspction and payback
Peter R Darke, | Association for Consumer Research | 2004 ,
3
The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
Wilson, A.E, | Association for Consumer Research | 2008 ,
4
The Principle Matters: Antecedents and Consequences of Procedural Justice in the Context of Pricing
The Principle Matters: Antecedents and Consequences of Procedural Justice in the Context of Pricing
Ashworth, L., | Association for Consumer Research | 2006 ,
5
Because I'm Worth It (And You're Not): Separating The Effects Of Narcissism And Self-Esteem On Prestige Purchases
Because I'm Worth It (And You're Not): Separating The Effects Of Narcissism And Self-Esteem On Prestige Purchases
Cunningham-Kim M.A, | Association for Consumer Research | 2011 ,
6
Promiscuous or Confident?: Attitudinal Ambivalence Towards Condom Purchase
Promiscuous or Confident?: Attitudinal Ambivalence Towards Condom Purchase
Dahl, D. W., | Association for Consumer Research | 2003 ,
7
The Importance and Funcational Significance of Affective Cues in Consumer Choice
The Importance and Funcational Significance of Affective Cues in Consumer Choice
Peter R. Darke., | University of Chicago Press | 2006 ,
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