본문

  1. Home
16 Results:AA:DARKE P R AA:DARKE, P. R. 0.140 sec.
RSS 
Multilingual
 Búsqueda Avanzada
 Nueva llegada Buscar
Selected Print Select Export to Excel
1
Damage from Corrective Advertising : Causes and Cures
Damage from Corrective Advertising : Causes and Cures
Peter R. Darke, | American Marketing Association | 2008 ,
2
Understanding corporate data models
Understanding corporate data models
Graeme Shanks, | North-Holland | 1999 ,
3
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
Peter R. Darke, | Association for Consumer Research | 2004 ,
4
Consumer reations to marketing practices : Skepticism, suspction and payback
Consumer reations to marketing practices : Skepticism, suspction and payback
Peter R Darke, | Association for Consumer Research | 2004 ,
5
Shedding the Veil of Suspicion: Avoiding the Effects of Defensive Suspicion
Shedding the Veil of Suspicion: Avoiding the Effects of Defensive Suspicion
Peter R. Darke, | Association for Consumer Research | 2010 ,
6
The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
The Sins of the Father Shall Be Visited Upon the Sons: The Effect of Corporate Parent Affiliation on Consumers' Perceptions of Corporate Societal Marketing
Wilson, A.E, | Association for Consumer Research | 2008 ,
7
The Principle Matters: Antecedents and Consequences of Procedural Justice in the Context of Pricing
The Principle Matters: Antecedents and Consequences of Procedural Justice in the Context of Pricing
Ashworth, L., | Association for Consumer Research | 2006 ,
8
When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
Darke, P. R., | Association for Consumer Research | 2006 ,
9
The Good, the Bad, and the Ugly: Firm Reputation, Advertising Correction, and Consumer Defensiveness
The Good, the Bad, and the Ugly: Firm Reputation, Advertising Correction, and Consumer Defensiveness
Darke, P., | Association for Consumer Research | 2007 ,
10
No One Wants to Look Cheap: an Examination of Embarrassment and Impression Management Concerns As Reasons For Not Using Coupons
No One Wants to Look Cheap: an Examination of Embarrassment and Impression Management Concerns As Reasons For Not Using Coupons
Laurence T.A. Ashworth, | Association for Consumer Research | 2002 ,
처음12이후마지막