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1
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context
Daniel J. Flint, | American Marketing Association | 2002 ,
2
Logistics Service Quality as a Segment-Customized Process
Logistics Service Quality as a Segment-Customized Process
John T. Mentzer, | American Marketing Association | 2001 ,
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