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1
The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes
The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes
Dalakas, V., | Association for Consumer Research | 2005 ,
2
Raising Young Consumers: Consumer Socialization and Parental Style ACRoss Cultures
Raising Young Consumers: Consumer Socialization and Parental Style ACRoss Cultures
Gregory M. Rose, | Association for Consumer Research | 2002 ,
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