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1
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
Market Situation Interpretation and Response : The Role of Cognitive Style, Organizational Culture, and Information Use
J. Chris White, | American Marketing Association | 2003 ,
2
Current Trends in Web Data Analysis
Current Trends in Web Data Analysis
Sen, A., | Association for Computing Machinery | 2006 ,
3
A motivational framework for self-directed hedonic consumption
A motivational framework for self-directed hedonic consumption
Monica C Labarge, | Association for Consumer Research | 2004 ,
4
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Pyle M, | Association for Consumer Research | 2011 ,
5
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Hopelessly Devoted? Word-of-Mouth and Diagnosticity in a Stable Preference Context
Pyle M, | Association for Consumer Research | 2011 ,
6
A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Peter A. Dacin, | Association for Consumer Research | 2002 ,
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