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1
An Emergent Model of Intra-Household Resource Allocation
An Emergent Model of Intra-Household Resource Allocation
Commuri, S., | Association for Consumer Research | 2001 ,
2
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
Suraj Commuri, | American Marketing Association | 2009 ,
3
Historical Review of Advertising Targeting Mothers: Content Analysis Under Sociological Imagination of Ads in 1920S, 1950S, and 1980S
Historical Review of Advertising Targeting Mothers: Content Analysis Under Sociological Imagination of Ads in 1920S, 1950S, and 1980S
Suraj Commuri, | Association for Consumer Research | 2002 ,
4
How Now Ralph Lauren? The Separation of Brand and Product in a "Counterfeit Culture"
How Now Ralph Lauren? The Separation of Brand and Product in a "Counterfeit Culture"
Gentry, J. W., | Association for Consumer Research | 2001 ,
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