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1
Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
Petrova, P. K., | Association for Consumer Research | 2006 ,
2
Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals
Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals
Petrova, P., | Association for Consumer Research | 2005 ,
3
Does Imagining Make It So? The Role of Ease of Imagining and Affect Intensity
Does Imagining Make It So? The Role of Ease of Imagining and Affect Intensity
Petrova, P. K., | Association for Consumer Research | 2003 ,
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