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1
Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
Effective Counter Persuasion: Creating Lasting Resistance to a Stronger Opponent
Petrova, P. K., | Association for Consumer Research | 2006 ,
2
The Spyglass Self: A Model of Vicarious Self-perception
The Spyglass Self: A Model of Vicarious Self-perception
Goldstein, N. J, | Association for Consumer Research | 2007 ,
3
The Effects of Reciprocity in a Triadic Relationship
The Effects of Reciprocity in a Triadic Relationship
Gallan, A. S, | Association for Consumer Research | 2007 ,
4
Going Along Versus Going Alone: When Fear and Romance Alter the Influence of Reference Groups
Going Along Versus Going Alone: When Fear and Romance Alter the Influence of Reference Groups
Griskevicius, V., | Association for Consumer Research | 2007 ,
5
A Room with a Viewpoint: Using Normative Appeals to Motivate Energy Conservation in a Hotel Setting
A Room with a Viewpoint: Using Normative Appeals to Motivate Energy Conservation in a Hotel Setting
Goldstein, N. J., | Association for Consumer Research | 2007 ,
6
The Muse Effect: When Romantic Motives Create Creativity
The Muse Effect: When Romantic Motives Create Creativity
Griskevicius, V, | Association for Consumer Research | 2007 ,
7
Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals
Fluency of Consumption Imagery Generation and the Reversed Effects of Imagery Appeals
Petrova, P., | Association for Consumer Research | 2005 ,
8
Does Imagining Make It So? The Role of Ease of Imagining and Affect Intensity
Does Imagining Make It So? The Role of Ease of Imagining and Affect Intensity
Petrova, P. K., | Association for Consumer Research | 2003 ,
9
초전 설득 : 절대 거절할 수 없는 설득 프레임
초전 설득 : 절대 거절할 수 없는 설득 프레임
치알디니, 로버트, 189-치62초초 | 21세기북스 | 2018 189-치62초초,
10
설득의 심리학, 3. : 작은 시도로 큰 변화를 이끌어내는 '스몰 빅'의 놀라운 힘
설득의 심리학, 3. : 작은 시도로 큰 변화를 이끌어내는 '스몰 빅'의 놀라운 힘
치알디니, 로버트, 189-치'62서설 | 21세기북스 | 2015 189-치'62서설,
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