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1
"She's a Natural!" : From Mere Label to Actualized Consumer Preference
"She's a Natural!" : From Mere Label to Actualized Consumer Preference
chia-jung Tsay, | Association for Consumer Research | 2010 ,
2
From Ear to Brain, from Heart to Pcket : Branding Challenges and Possibilities in the Music Industry
From Ear to Brain, from Heart to Pcket : Branding Challenges and Possibilities in the Music Industry
Chia-Jung Tsay, | Association for Consumer Research | 2010 ,
3
"I want you back" : Branding classical Music for the new generation
"I want you back" : Branding classical Music for the new generation
Lalin Anik, | Association for Consumer Research | 2010 ,
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