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1
Variety, Expectations and Choice
Variety, Expectations and Choice
Chernev, A, | Association for Consumer Research | 2007 ,
2
Decision Focus and Consumer Choice Among Assortments
Decision Focus and Consumer Choice Among Assortments
Chernev, A., | Association for Consumer Research | 2005 ,
3
Product Assortment and Variety-Seeking in Consumer Choice
Product Assortment and Variety-Seeking in Consumer Choice
Chernev, A., | Association for Consumer Research | 2005 ,
4
The Price of Choice: Differentiation and Parity in Assortment Pricing
The Price of Choice: Differentiation and Parity in Assortment Pricing
Chernev, A, | Association for Consumer Research | 2005 ,
5
Goals and Mindsets in Consumer Choice
Goals and Mindsets in Consumer Choice
Chernev, A., | Association for Consumer Research | 2005 ,
6
Feature complementarity and assortment in choice
Feature complementarity and assortment in choice
Alexander Chernev, | Association for Consumer Research | 2004 ,
7
Menu customization and calorie estimation biases in consumer choice
Menu customization and calorie estimation biases in consumer choice
Alexander chernev, | Association for Consumer Research | 2010 ,
8
The ``Sticky Choice'' Bias in Sequential Decision-Making
The ``Sticky Choice'' Bias in Sequential Decision-Making
Brough, A, | Association for Consumer Research | 2008 ,
9
When Small Steps Become Big Leaps: Goal-Consistency Judgments and the Illusion of Goal Progress
When Small Steps Become Big Leaps: Goal-Consistency Judgments and the Illusion of Goal Progress
Bonezzi A, | Association for Consumer Research | 2011 ,
10
Special Session Summary Generating Options in Consumer Choice
Special Session Summary Generating Options in Consumer Choice
Alexander Chernev, | Association for Consumer Research | 2002 ,
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