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Multilingual
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Donald R. Lehmann and Charles B. Weinberg, | American Marketing Association | 2000 ,
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Kuen-Yu Tsai, | Institute of Electrical and Electronics Engineers | 2004 ,
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Khalid El-Awady, | Institute of Electrical and Electronics Engineers | 2004 ,
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Soon K. Chung, | Institute of Electrical and Electronics Engineers | 2007 ,
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M. S. Krishnan, | Informs | 2004 ,
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Detmar W. Straub, | Informs | 2002 ,