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1
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
2
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
Pierre Chandon, | American Marketing Association | 2006 ,
3
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research
Pierre Chandon, | American Marketing Association | 2005 ,
4
A Benefit Congruency Framework of Sales Promotion Effectiveness
A Benefit Congruency Framework of Sales Promotion Effectiveness
Pierre Chandon, | American Marketing Association | 2000 ,
5
Quantity and Salience Biases in Inventory Estimation
Quantity and Salience Biases in Inventory Estimation
P. Chandon, | Association for Consumer Research | 2004 ,
6
Consumer Biases in Estimations of Product Quantity, Distance, and Currency Value
Consumer Biases in Estimations of Product Quantity, Distance, and Currency Value
P. Chandon, | Association for Consumer Research | 2004 ,
7
Linearize This! Why consumers underestimate food portion changes and how to help them
Linearize This! Why consumers underestimate food portion changes and how to help them
Pierre Chandon, | Association for Consumer Research | 2010 ,
8
Nudging consumers towards healthier food choices
Nudging consumers towards healthier food choices
Pierre chandon, | Association for Consumer Research | 2010 ,
9
Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?
Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?
Ordabayeva, N, | Association for Consumer Research | 2008 ,
10
Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions
Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions
Chandon, P, | Association for Consumer Research | 2008 ,
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