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1
Measuring Marketing Productivity: Current Knowledge and Future Directions
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, | American Marketing Association | 2004 ,
2
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, | American Marketing Association | 2006 ,
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