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1
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments
Carolyn Yoon., | University of Chicago Press | 2006 ,
2
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
Antonia Mantonakis, | Association for Consumer Research | 2010 ,
3
Special Session Summary Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications For Consumer Settings
Special Session Summary Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications For Consumer Settings
Herbert Bless, | Association for Consumer Research | 2002 ,
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