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1
Transferring Meaning from Cultural Entities to Brands
Transferring Meaning from Cultural Entities to Brands
Campbell, M.C, | Association for Consumer Research | 2008 ,
2
What Makes Things Cool? How Autonomy Influences Perceptions of Coolness
What Makes Things Cool? How Autonomy Influences Perceptions of Coolness
Warren C, | Association for Consumer Research | 2011 ,
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