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1
Contextual Communication Styles and their Effect on Visual Imagery in Print Advertising: A Cross-Cultural Study
Contextual Communication Styles and their Effect on Visual Imagery in Print Advertising: A Cross-Cultural Study
Callow, M. A., | Association for Consumer Research | 2001 ,
2
Do old habits die hard? the impact of time on consumer respinses to pricing information in a New currency denomination
Do old habits die hard? the impact of time on consumer respinses to pricing information in a New currency denomination
Michael callow, | Association for Consumer Research | 2004 ,
3
Identifying Advertising Appeals for Targeting Potential Volunteers: An exploratory Study on Volunteering Motives among Seniors
Identifying Advertising Appeals for Targeting Potential Volunteers: An exploratory Study on Volunteering Motives among Seniors
Callow, M., | Association for Consumer Research | 2005 ,
4
Over-Reading Into the Visual Print Ad: the Development of Weak Implicatures Among Consumers From the United States, Spain, and the Philippines
Over-Reading Into the Visual Print Ad: the Development of Weak Implicatures Among Consumers From the United States, Spain, and the Philippines
Michael A. Callow, | Association for Consumer Research | 2002 ,
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