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1
Category Induction and Nonmonotonicity : Application to Branded Products and Their Competitors
Category Induction and Nonmonotonicity : Application to Branded Products and Their Competitors
C. Joiner, | Association for Consumer Research | 2004 ,
2
Existing Products and Brand Extension Judgments: Does Brand Category Context Matter?
Existing Products and Brand Extension Judgments: Does Brand Category Context Matter?
Joiner, C., | Association for Consumer Research | 2006 ,
3
Brands as Categories: Graded Structure and Its Determinants
Brands as Categories: Graded Structure and Its Determinants
Joiner, C., | Association for Consumer Research | 2007 ,
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