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1
The Effect of Interpersonal and Interproduct Comparison on Product Choice
The Effect of Interpersonal and Interproduct Comparison on Product Choice
Burson K. A, | Association for Consumer Research | 2004 ,
2
Looking for Lake Wobegon: Why Sometimes We Are All Below Average
Looking for Lake Wobegon: Why Sometimes We Are All Below Average
Burson, K., | Association for Consumer Research | 2006 ,
3
Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions
Truth or Consequences: The Ups and Downs of Perspective-Taking on the Accuracy of Predictions
Burson, K., | Association for Consumer Research | 2008 ,
4
Flocks, Herds, and Families: The Influence of Victim-Unitization on Charitable Giving
Flocks, Herds, and Families: The Influence of Victim-Unitization on Charitable Giving
Burson K, | Association for Consumer Research | 2011 ,
5
It;s not just me : the role of inferences about reference distributions on estimates of one's own comparative performance
It;s not just me : the role of inferences about reference distributions on estimates of one's own comparative performance
Andrew gershoff, | Association for Consumer Research | 2010 ,
6
Two Wrongs Make a Right? Accidental Consensus in Predictions of Others' Preferences Under Uncertainty
Two Wrongs Make a Right? Accidental Consensus in Predictions of Others' Preferences Under Uncertainty
Faro, D., | Association for Consumer Research | 2006 ,
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