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1
Framing the Negative: Consumers and Consumption
Framing the Negative: Consumers and Consumption
Buchanan-Oliver, M., | Association for Consumer Research | 2006 ,
2
Big Ideas on the Contribution of Brands to Consumers' Lives
Big Ideas on the Contribution of Brands to Consumers' Lives
Bulmer S, | Association for Consumer Research | 2011 ,
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