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1
Towards A Contingency Theory of Consumers's Engagement With CGAs
Towards A Contingency Theory of Consumers's Engagement With CGAs
Frédéric Brunel, | Association for Consumer Research | 2010 ,
2
Exploring The Evolving Terrain of Consumer-Generated Brand Content
Exploring The Evolving Terrain of Consumer-Generated Brand Content
Fournier, S, | Association for Consumer Research | 2008 ,
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