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1
Declarative and Experiential Information in Preference Judgments: The Role of Processing Fluency
Declarative and Experiential Information in Preference Judgments: The Role of Processing Fluency
Brakus, J. J., | Association for Consumer Research | 2005 ,
2
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
3
Development of the Brand Experience Scale
Development of the Brand Experience Scale
Zarantonello, L, | Association for Consumer Research | 2007 ,
4
Prevention, Promotion, and the Adoption of New Products
Prevention, Promotion, and the Adoption of New Products
Herzenstein, M., | Association for Consumer Research | 2005 ,
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