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1
A Tale of Two Modes: When Do Consumers Approach or Avoid Persuasion Attempts?
A Tale of Two Modes: When Do Consumers Approach or Avoid Persuasion Attempts?
Guang-Xin Xie, | Association for Consumer Research | 2010 ,
2
Consumer Market Orientation: Measurement and Prediction in a Developed and a Transitioning Economy
Consumer Market Orientation: Measurement and Prediction in a Developed and a Transitioning Economy
Stan, S., | Association for Consumer Research | 2006 ,
3
Consumer Response to Marketplace Deception: Implication of the Persuasion Knowledge Model
Consumer Response to Marketplace Deception: Implication of the Persuasion Knowledge Model
Xie, G.-X, | Association for Consumer Research | 2007 ,
4
Bounded Defensive: Advertising Deception, Deception Knowledge, and Meta-cognitive Expectancies
Bounded Defensive: Advertising Deception, Deception Knowledge, and Meta-cognitive Expectancies
Xie G.-X, | Association for Consumer Research | 2011 ,
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