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1
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
American Girl and the Brand Gestalt : Closing the Loop on Sociocultural Branding Research
Nina Diamond, | American Marketing Association | 2009 ,
2
I'm an American Girl
I'm an American Girl
Kozinets R,, | Association for Consumer Research | 2004 ,
3
American Girl: The Family Brand
American Girl: The Family Brand
Kozinets, R., | Association for Consumer Research | 2005 ,
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