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1
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Expanding Business-to-Business Customer Relationships : Modeling the Customer's Upgrade Decision
Ruth N. Bolton, | American Marketing Association | 2008 ,
2
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”
Ruth N. Bolton, | American Marketing Association | 2004 ,
3
Price-Based Global Market Segmentation for Services
Price-Based Global Market Segmentation for Services
Ruth N. Bolton, | American Marketing Association | 2003 ,
4
From the Editor
From the Editor
Ruth N. Bolton, | American Marketing Association | 2003 ,
5
Sticky priors : Identity effects on judgment
Sticky priors : Identity effects on judgment
Lisa Bolton, | Association for Consumer Research | 2004 ,
6
License to Lapse: The Effects of Weight Management Product Marketing on a Healthy Lifestyle
License to Lapse: The Effects of Weight Management Product Marketing on a Healthy Lifestyle
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
7
How Do Price Fairness Perceptions Differ Across Culture?
How Do Price Fairness Perceptions Differ Across Culture?
Lisa E. Bolton, | Association for Consumer Research | 2010 ,
8
Health Marketing: Understanding Consumer Response to Risk and Remedy Messages
Health Marketing: Understanding Consumer Response to Risk and Remedy Messages
Bolton, L.E., | Association for Consumer Research | 2008 ,
9
Health Marketing: How Consumers Cope
Health Marketing: How Consumers Cope
Bolton, L. E., | Association for Consumer Research | 2007 ,
10
Betrayal Aversion: Evidence from Brazil, China, Oman, Switzerland, Turkey, and the United States: Comment
Betrayal Aversion: Evidence from Brazil, China, Oman, Switzerland, Turkey, and the United States: Comment
Bolton, G.E., | American Economic Assn | 2010 ,
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