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1
When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus
When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus
Bodur, H.O, | Association for Consumer Research | 2008 ,
2
Understanding Preference Revision and Concession in Joint Decisions
Understanding Preference Revision and Concession in Joint Decisions
H. Onur Bodur, | Association for Consumer Research | 2002 ,
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