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1
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Matthew L. Meuter, | American Marketing Association | 2005 ,
2
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Self-Service Technologies : Understanding Customer Satisfaction with Technology-Based Service Encounters
Matthew L. Meuter, | American Marketing Association | 2000 ,
3
Services Marketing
Services Marketing
Zeithaml, Valarie A., 326.18-Z48s | McGraw-Hill Book Company | 1997 326.18-Z48s,
4
서비스마케팅
서비스마케팅
Zeithaml, Valarie A, 326.18-Z48서 | 석정 | 1998 326.18-Z48서,
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