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1
Corporate and Product Message Effects on a Product Portfolio
Corporate and Product Message Effects on a Product Portfolio
Sheinin, D. A, | Association for Consumer Research | 2007 ,
2
How Consumers' Self-View Influences Their Goals, Information Processing, and Choices
How Consumers' Self-View Influences Their Goals, Information Processing, and Choices
Hamilton, R. W., | Association for Consumer Research | 2005 ,
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