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1
케이블TV 광고 전략
케이블TV 광고 전략
Batra, Rajeev, 326.146-B334케 | 한국광고연구원 | 1994 326.146-B334케,
2
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Rik Pieters, | American Marketing Association | 2010 ,
3
Special Session Summary Style and Metaphor in Visual Persuasion
Special Session Summary Style and Metaphor in Visual Persuasion
Rajeev Batra, | Association for Consumer Research | 2002 ,
4
廣告管理論 = Advertising Management
廣告管理論 = Advertising Management
Aaker, David A, 326.141-A111고 | 석정 | 1995 326.141-A111고,
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