1
Bagchi, K.,
| Association for Computing Machinery |
2006
,
2
Amar Cheema,
| American Marketing Association |
2011
,
3
K. BagchI,
| North-Holland |
2008
,
4
Selling licences for a process innovation: the impact of the product market on the selling mechanism
Bagchi, A.,
| Blackwell Publishing |
2008
,
5
Rajesh bagchi,
| Association for Consumer Research |
2010
,
6
Bagchi R,
| Association for Consumer Research |
2011
,
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