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1
Selling licences for a process innovation: the impact of the product market on the selling mechanism
Selling licences for a process innovation: the impact of the product market on the selling mechanism
Bagchi, A., | Blackwell Publishing | 2008 ,
2
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, | American Marketing Association | 2011 ,
3
The impact of price decreases on telephone and cell phone diffusion
The impact of price decreases on telephone and cell phone diffusion
K. BagchI, | North-Holland | 2008 ,
4
Global Software Piracy: Can Economic Factors Alone Explain the Trend?
Global Software Piracy: Can Economic Factors Alone Explain the Trend?
Bagchi, K., | Association for Computing Machinery | 2006 ,
5
The Ironic effect of efficacy on consumer consumption
The Ironic effect of efficacy on consumer consumption
Rajesh bagchi, | Association for Consumer Research | 2010 ,
6
Coloring Decisions: The Effect of Red and Blue Colors on Consumer Behavior
Coloring Decisions: The Effect of Red and Blue Colors on Consumer Behavior
Bagchi R, | Association for Consumer Research | 2011 ,
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