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1
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending
Koert van Ittersum, | American Marketing Association | 2010 ,
2
A multidimensional Approach to Measuring Attribute Importance
A multidimensional Approach to Measuring Attribute Importance
K. van Ittersum, | Association for Consumer Research | 2004 ,
3
Improving Attribute-Importance Measurement: A Reference-Point Approach
Improving Attribute-Importance Measurement: A Reference-Point Approach
K. van Ittersum, | Association for Consumer Research | 2004 ,
4
To Spend or Not To Spend? The Effect of Budget Constraints on Estimation Processes and Spending Behavior
To Spend or Not To Spend? The Effect of Budget Constraints on Estimation Processes and Spending Behavior
Pennings, J. M. E., | Association for Consumer Research | 2005 ,
5
The Effect of Primed and Framed Reference Points on Product Attribute Importance
The Effect of Primed and Framed Reference Points on Product Attribute Importance
Van Ittersum, K., | Association for Consumer Research | 2005 ,
6
How Descriptive Menu Labels Influence Attitudes and Repatronage
How Descriptive Menu Labels Influence Attitudes and Repatronage
Brian Wansink, | Association for Consumer Research | 2002 ,
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