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1
Being Like or Being Liked: Identity vs. Approval in a Social Context
Being Like or Being Liked: Identity vs. Approval in a Social Context
Auty, S., | Association for Consumer Research | 2001 ,
2
The Role of Price in Choice of Brands: A New Conjoint Approach
The Role of Price in Choice of Brands: A New Conjoint Approach
Ventura, R., | Association for Consumer Research | 2001 ,
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