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1
Consistency and Validity Issues in Consumer Judgements
Consistency and Validity Issues in Consumer Judgements
Arul Mishra., | University of Chicago Press | 2006 ,
2
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
Himanshu Mishra, | American Marketing Association | 2010 ,
3
Money : A Bias for the Whole
Money : A Bias for the Whole
Himanshu Mishra., | University of Chicago Press | 2006 ,
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