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1
Roundtable: Repetition and Spacing of Marketing Stimuli:Implications for
Roundtable: Repetition and Spacing of Marketing Stimuli:Implications for
Sara L. Appleton-Knapp, | Association for Consumer Research | 2004 ,
2
Can Variation of Advertisements Hinder Brand Name Recall?
Can Variation of Advertisements Hinder Brand Name Recall?
Appleton-Knapp, S. L., | Association for Consumer Research | 2003 ,
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