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1
Bye-Bye Bundles: The Unbundling of Music in Digital Channels
Bye-Bye Bundles: The Unbundling of Music in Digital Channels
Anita Elberse, | American Marketing Association | 2010 ,
2
The Power of Stars: Do Star Actors Drive the Success of Movies?
The Power of Stars: Do Star Actors Drive the Success of Movies?
Anita Elberse, | American Marketing Association | 2007 ,
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